Recipe for Success Sessions

r4s-banner 2014

Session Details:

[Click here to register]

9:30-10:00 Registration and breakfast
10:00-10:30 Welcome
10:30-11:20 Making the Dough Rise: Funding Your Business
Raising capital is one of the first challenges most startups face, but it can be difficult to secure funding before establishing a track record. Traditional funding sources like banks can may be hesitant to fund food startups, but there are a growing number of alternative funding methods. Hear from successful entrepreneurs who thought outside the box and leveraged their networks and resources in order to fund their businesses.

Featuring Amy Le of Saucy Porka, Dimitri Syrkin-Nikolau of Dimo's Pizza, and Galen Williams of Skyy Greens
11:20-12:10 Prep Station: Setting Up Relationships

It may not take a village to start a food business, but it usually takes a strong team.  University of Chicago law students will walk you through the process of selecting partners, negotiating and planning how your team will work together, and writing up an agreement that will take your business from soup to nuts.

Featuring the IJ Clinic on Entrepreneurship

12:10-12:40 Lunch
12:40-1:30 Networking
1:30-2:00 Breakout sessions (choose one)

Telling Your Story: Marketing your Business to Customers
Every business has a story to tell. Learn tips for developing a brand that represents your business and connects with potential customers. We’ll discuss how to define your target audience and what tools you should be using to reach them on a budget.

Featuring LaForce Baker of Moon Meals

Not too Many Cooks in the Kitchen: Sharing Space
It is often economical and fruitful for small businesses to share space.  This is especially true when space is expensive, like storefronts in prime business districts or fully equipped commercial kitchens.  IJ Clinic students will explain the legal requirements of shared kitchens in Chicago.  They will also discuss the ins and outs of space sharing, including the considerations to keep in mind when making plans with landlords and complementary businesses.

Featuring the IJ Clinic on Entrepreneurship

Ingredients List: Food Labeling
We know that love and sweat are key ingredients in your food product.  One looks a lot better on the label than the other!  Learn from law students about how to meet the legal requirements for labeling your food products while making the best impression on your customers.

Featuring the IJ Clinic on Entrepreneurship

2:00-2:05 Switch sessions
2:05-2:35 Breakout sessions (choose one)

Humble Pie: Rejection and Persistence
Rejection is an unescapable part of the entrepreneurial process, but it can be a challenge to maintain a positive attitude during these setbacks. We’ll discuss methods for dealing with rejection and how to turn a “no” into a new opportunity.

Featuring Devin Kidner of Making Chicago Home

Let's Get Rolling: Starting a Mobile Food Business
Food carts and trucks are often the ideal starting point for a food business.  Our IJ Clinic team will make sure you are up to date on the legal requirements for mobile food in Chicago, as well as our ongoing efforts to make the laws friendlier to mobile food entrepreneurs.

Featuring the IJ Clinic on Entrepreneurship

Teflon Business: Choosing an Entity
Should you create an S Corp or a C Corp?  Or start an LLC?  What is this alphabet soup really made of?  University of Chicago law students will explain the key considerations in setting up a business organization, so that you can protect yourself, your employees, and your hard work.

Featuring the IJ Clinic on Entrepreneurship


2:35-2:40
 
2:40-3:30 Farm to Table and in Between: Creating a Local Supply Chain

Chicago's local food industry is growing, but it can be difficult to identify outlets for your product, local products fit for your retail location. Attend this session and hear from local producers who have successfully placed their products on shelves and plates across the city, and restaurant owners who have developed menus highlighting Chicago's local flavors.

Featuring Greg Gunthorp of Gunthorp Farms and TJ Callahan of Farmhouse

3:30 Closing remarks



Last year's sessions (2013):

You can find the slideshows and podcasts from last year's Recipe for Success event.*

Turning on the Heat: Breaking Into the Food Business

You have an idea, and maybe you’ve launched that idea into a business, but the food industry can be a tough place for newcomers.  Hear from local entrepreneurs who have experienced the highs, the lows, and the in-betweens of starting a food venture.  Get insider tips on lessons learned and how you can bring your vision to fruition.

Featuring Arel Brown of Original Soul Vegetarian, Paul Hardej of FarmedHere, and Bob Scaman of Goodness Greeness

Podcast:

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The Pressure Cooker: Business Licensing in Chicago

Learn about the many different business models for culinary entrepreneurs in Chicago and how to work with City Hall to get your operation licensed. Law students from the IJ Clinic will present the nitty-gritty details of the different licenses that are available and the rules about where, what, and how a food business can start, as well as some tips and tricks for securing permission to operate.

Presented by IJ Clinic on Entrepreneurship students Taimoor Aziz, Mike Fielkow, Dave Frankenfield, Chris Mortorff, and Jaime Willis

[Slideshow]

Podcast:

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From the Kitchen to the Shelves: Selling a Product

You’ve created a quality product, but now comes the hard part.  How can you get that product onto shelves and in front of customers?  Attend this session and hear from a Whole Foods buyer, and an entrepreneur who has successfully gotten his product into stores.  Learn how to connect with buyers and get your product out there.

Featuring Stefanie Garcia, Local Forager & Competitive Strategy Coordinator for Whole Foods Market Inc, and Scott Lerner, Founder of Solixir

Podcast:

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Stove Sweet Stove: Finding a Space

We’ve all heard the three rules of business: “Location, Location, Location!” In this break-out session, IJ Clinic law students will take you through the process of finding the right location and negotiating a lease that will work for you.

Presented by IJ Clinic on Entrepreneurship students Mike Educate and Patrick Herndon

[Slideshow]

Podcast:

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Tips about Tips and Stuff about Staff: Hiring Food Service Workers

What’s involved in hiring a food service person? What rules do you need to follow? How should you handle tips or part-time work? Learn from IJ Clinic law students about how you can build up your business by hiring the people who will make sure your customers are happy.

Presented by IJ Clinic on Entrepreneurship students Michael Lanahan and Ben Montanez

[Slideshow]

[List of important websites for hiring]

Podcast:

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">http://ij.org/media/ijclinic042713-3b.mp3{/audio}



The Secret Ingredient: How to Differentiate Your Brand

What is your business’ identity?  Attend this workshop to reflect on that question, and find out how to make your business stand out from the crowd.  Resolve to better communicate your brand to customers, starting today!

Presented by Paul Earle, Executive Director of Farmhouse at Leo Burnett

[Slideshow]

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additional resources

In case you didn't get a chance to visit the resource tables during lunch, you can read more about each organization who attended on their websites below.

Advocates for Urban Agriculture

Chicago Community Loan Fund

Chicago Food Advisory Policy Council

Instituto Hospitality Management & Entrepreneurship: Implement Entrepreneur

Sarah Kaplan Law Office

Washburne Culinary Institute


A special thanks to the Food, Environment, Agribusiness, and Development (FEAD) group from Chicago Booth School of Business for hosting our shark tank activity!

For a list of additional organizations that serve Chicago entrepreneurs, please visit our resources page.

*Disclaimer: The legal information presented in the above slideshows and podcasts is not legal advice.

Please note that legal information is not the same as legal advice—the application of law to an individual's specific circumstances.  Further, laws and procedures change frequently and are subject to differing interpretations.  The IJ Clinic on Entrepreneurship makes no claim that the attached information is up to date.  It is your responsibility to make sure that anything you read here is accurate, up-to-date, and applies to your situation.  We recommend you consult a lawyer if you want professional assurance that our information, and your interpretation of it, is appropriate to your particular situation.

The IJ Clinic on Entrepreneurship provides this information to be read by anyone, but retains the copyright on all text and graphics.  As long as it is for your own personal use only, you may print copies of this information, store the files on your computer, and use hypertext links to reference the information.  Any other use or redistribution is strictly prohibited.  If you would like to license or reprint any information on this site (for example, as part of an article, book, or pamphlet) please clinic@ij.org" data-mce-href="mailto:clinic@ij.org">contact us.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

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Presented by IJ Clinic on Entrepreneurship students Taimoor Aziz, Mike Fielkow, Dave Frankenfield, Chris Mortorff, and Jaime Willis



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