L&L-10-13-IJ Featured Again in Nation’s Top PR Textbook
IJ Featured Again in Nation’s Top PR Textbook
For the second time, the Institute for Justice’s public relations work has been featured in “The Practice of Public Relations,” the most widely used college PR textbook in the nation. The 12th edition of the book features the Institute’s work on behalf of cancer patients from across the nation who successfully fought to allow compensation for bone marrow donors.
The textbook’s author wrote, “The Institute for Justice epitomizes the best of litigation public relations when it publicized the story of Doreen Flynn, a mom with three young daughters, each of whom would need a bone marrow transplant to survive.”
“This is a huge honor for the Institute for Justice,” said IJ’s Vice President for Communications John Kramer. “We always work to create textbook examples of how litigation and public relations should be done. This feature shows we are achieving what we set out to do.”